Master's thesis on brand credibility in the skin care market

We congratulate Julia Treppte who just delivered her master's thesis titled "Key drivers of brand credibility in the natural skin care market - A case study for MYK" to ESCP Europe. The thesis includes a qualitative study of the key drivers for brand credibility in the Norwegian skin-care market and has resulted in many recommendations for MYK; we look forward to including these in our future marketing. Julia will now continue her career at Landor Associates, in parallel she will continue to be a part of the MYK team.